Sunny Side Up

Dude, seriously, geek.

Superhype

It's been what, over a month since I posted anything here? It's not that I don't have anything to write about, it's the opposite in fact. Plenty of things happened since I last posted and seriously, there's a whole bunch of materials that would fill it for every day of the week. Rants, raves, reviews, complaints, tips, whatever, you name it. So what kept me?

Honestly, I'm not so sure myself. Time perhaps? Unlikely. Maybe the fact that the battery on this PowerBook only lasts around 40 minutes? Perhaps. I suppose I could dwell on this for a very long time but why, what's the point? Let's just get on with content shall we?

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On June 29, 2007, we saw the biggest, most significant, long awaited, totally superhyped, over the top, undeniably huge, wildly speculated gadget release of the decade. Within 3 days, over half a million units found their ways into people's hands whether they really wanted it or not.

Some ignored the fact that they have to be tied up for two years to a phone provider they swore never to be a customer of.

Some accepted that the only way to replace the battery was to exchange the whole device which will leave them with brand new units without their personal settings and data.

Some bought it despite the fact that they don't even live in the US and thus cannot properly use it unless they wanted to be the first in their block to own a really expensive iPod that doesn't do much more than a regular one for roughly three times the cost.

Having briefly played with it a week ago, I can see what the hype was all about though. It truly is an awesome piece of engineering worth its price. The fluidity of the menus, the integration of its services, the whole thing is a piece of technological marvel. It's enough to make you wonder why haven't the older players come up with something like that before. I mean this thing was done by a team of complete rookies who really showed their seniors how to play ball.

What I do not appreciate is the mass desperation to force the thing to work on non-authorized providers although some say it's only a matter of time before a resourceful hacker break his way into the unit and get it to work. Regardless, there's really no point in having one outside the US right now because it won't work. Why bother?

I wonder if the marketing approach on Jennifer Government could be applied here.

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